Why Are Interactive and Visual Learning Materials Better Than Text-Based eLearning?

The landscape of eLearning has evolved rapidly in recent years, with interactive and visual learning materials becoming more common in educational platforms, corporate training, and online courses.

Yet, many organisations still rely heavily on text-based content, assuming that simple written information will suffice. However, research and real-world case studies show that interactive and visual learning materials offer significant advantages over their text-based counterparts.

In this post, we explore why these types of materials are more effective, engaging, and suitable for diverse learning styles, with examples that highlight the benefits.

Engaging Learners with Interactivity

One of the biggest challenges in eLearning is keeping learners engaged. Passive learning, which involves reading long blocks of text, can be monotonous and lead to cognitive overload or disengagement. In contrast, interactive learning materials encourage active participation, which enhances focus and retention.

Take, for example, Duolingo, the popular language-learning app.

Instead of just presenting grammar rules or vocabulary lists in plain text, Duolingo uses interactive quizzes, games, and real-time feedback to engage users. The result is a platform where users feel involved in their learning process, achieving better language proficiency in shorter timeframes.

According to worldmetrics.org, over 97% of Duolingo users claim to have seen an improvement in their language skills after using the app for 34 hours. This indicates that users are much more likely to complete a course when engaging with interactive features, like notifications, gamified lessons, and the ability to see their progress, compared to reading-only platforms for language learning.

Visuals Improve Understanding and Retention

Visual learning materials such as infographics, diagrams, and videos have been proven to improve comprehension and retention. Studies show that people tend to remember 80% of what they see and do, compared to just 20% of what they read. The cognitive theory of multimedia learning explains that the brain processes visual and verbal information differently, and combining both leads to deeper understanding.

For example, TED-Ed uses engaging animated videos to explain complex topics ranging from science to history. These animations break down intricate concepts into simple visual representations, making it easier for learners to grasp and retain the information. TED-Ed’s approach allows users to not only understand the material but also connect with it emotionally, which further boosts retention.

Catering to Different Learning Styles

Not all learners absorb information in the same way. Some are visual learners, others are auditory learners, and some prefer kinesthetic methods (learning by doing). Interactive and visual materials cater to these different learning styles far more effectively than text-based content.

Similarly, Deloitte has used gamification elements to engage employees in leadership eLearning in their corporate training. By incorporating simulations, videos, and interactive assessments, the company was able to appeal to a broader range of learning preferences, resulting in higher engagement and better long-term knowledge retention across its workforce.

Real-Time Feedback Drives Motivation

Interactive eLearning platforms often offer real-time feedback, which helps learners correct mistakes as they go and keeps them motivated. When learners can immediately see how they're performing, they are more likely to stay engaged and continue with the course.

For instance, platforms like Kahoot! or Duolingo, which are widely used in classrooms, personal, and corporate settings, provide instant feedback during quizzes. Whether it’s in a competitive environment or a solo learning session, users are motivated by seeing their progress, learning from their mistakes, and striving to improve.

Practical Applications Through Simulations

Simulations are another form of interactive material that outshines text-based content, especially when it comes to practical or technical training. Simulations allow learners to apply their knowledge in a controlled, risk-free environment, which enhances their ability to perform tasks in real-life scenarios.

A great example comes from medical training. Instead of reading about surgical procedures, students at some institutions use virtual reality (VR) simulations to practice surgeries. This hands-on, interactive learning experience gives students the confidence to perform under pressure and significantly improves their skills compared to text-based training alone.

Better Analytics for Customised Learning Paths

Interactive eLearning materials often provide detailed analytics on learner performance, enabling educators and trainers to track progress and tailor learning experiences. This data-driven approach allows for customised learning paths that adapt to the needs and pace of individual learners, something that static, text-based content cannot offer.

For example, Coursera uses adaptive learning algorithms that recommend courses and specialisations based on what users have shown interest in, their course completion rates, course activities, career goals, assessment scores, and more! This personalised learning experience increases the likelihood of course completion and success.

Conclusion

Interactive and visual learning materials offer a more engaging, efficient, and tailored learning experience compared to traditional text-based eLearning. They appeal to a variety of learning styles, improve comprehension and retention, and keep learners motivated with real-time feedback and practical applications. From language learning apps like Duolingo to corporate training and VR simulations, these materials are shaping the future of education and professional development.

For organisations looking to enhance their eLearning programmes, adopting interactive and visual content is a necessity. By investing in these modern educational tools, businesses can ensure higher engagement, better performance, and ultimately, more successful outcomes for their learners.