Maximising Engagement Through Inclusive Email Marketing Practices
Ensuring your email marketing is accessible to all is essential to customer conversion. This post explores how to make email marketing accessible for all by using inclusive email design that improves engagement and complies with accessibility standards.
The Role of Accessibility in eCommerce - Enhancing Online Shopping and Spending
Did you know that inaccessible websites cost UK businesses approximately £274 billion in lost revenue annually? This staggering figure, which is reflective of the spending power of disabled people and their families in the UK, highlights the crucial role of accessibility in eCommerce success. This blog post covers the essentials of an accessibility audit and how you can open up shop for a large market of those who need additional considerations when navigating online websites.
The Benefits of Accessible Design for Everyone
With digital technology playing such a central role in our daily lives, frequent updates to apps and devices can often lead to frustration when familiar features change. As users, we may continue relying on outdated navigation until we adjust. This post looks at how accessible design helps ease these transitions and enhances the overall experience for all users.